There is a misconception in many countries that Master planning is merely the creation of pretty shapes which can be seen from a helicopter. Nothing could be further from the truth. A proper masterplan maximises the land use, so all individual projects in the plan meet their maximum financial potential.
One of the biggest concerns in GCC Masterplans is that many projects don’t create interconnected, flexible, and pedestrian-friendly roads. This kind of setup may exhibit some level of functionality, but definitely reduces the amount of income potential for the project. Consider a typical situation: In many places, crossing the street requires the one who wants to cross to drive and make U-turns. What could be a 2-minute walk, turns into a 15-minute drive, adding traffic to the roads.
Conversely, all the best cities on Earth have deeply interconnected road networks, and even in harsher climates such as winter in New York, their pedestrian networks see a steady flow of foot traffic, even on the coldest of days. As you already know, foot traffic is the best way to enhance the earning potential of the retail component of any given project, but also benefits all other use types.
EDGE designs master plans with the public realm at the forefront, resulting in well-connected road and pedestrian networks. This is accomplished in an aesthetically pleasing geometric framework, which is influenced by the necessities of creating a proper public realm with all the connectivity that this entails. The result is a functional, aesthetically pleasing, interconnected master plan, with maximised income potential.
+ VISIONING & STRATEGIC PLANNING
+ URBAN REGENERATION DESIGN
+ URBAN DESIGN
+ PLANNING REGULATIONS & APPLICATIONS
+ COMMUNITY ENGAGEMENT