1/JBR as viewed from the adjacent Ritz-Carlton Hotel at JBR. Elegant and slender, it has an aspect ratio of 1:12. Completed by DCC, the project’s Main Contractor and designed and supervised to completion by EDGE in February 2020, it stands tall on the JBR Beachfront and is a landmark in Dubai.
Located less than 150 metres from the beach at the prestigious Jumeirah Beach Residence in Dubai, the flagship project sets a new standard for luxury in the Persian Gulf region. The design principles behind the building are guided by two main goals: waterfront views and spatial clarity.
The Seven Gym has its own identity, and designers have followed only one eternal trend - originality. Reacting with the imagination of the features of the site, EDGE created a clear sense of the place.
Being the oldest rugby club in the United Arab Emirates, the client’s aspiration was to have a clubhouse that would reflect the club’s rich history of over 50 years. The design intent was to give the space a vintage industrial aesthetic using a dark high ceiling, exposed structural elements, painted brick walls and rugged concrete flooring.
It’s no secret that the construction industry is massively male biased. A CIOB article published on November 1, 2017 revealed that women make up only 13% of construction sector workers, while only 2% of workers on-site are female. These are staggering numbers that must be addressed, particularly as the demand for talent to build future cities, and infrastructure, is expected to skyrocket in the coming years.
It is understood by some, that a project’s success depends on a strong pre-concept, or at latest, concept stage. Making the wrong big moves early in the design process can quickly result in a project which underperforms or fails entirely.
1/JBR will stand apart from the overwhelming majority of today’s multi-unit buildings. The uniqueness of the scheme comes from the fact that in the lower two thirds of the building, each elevator lobby will be shared by only two neighbours per floor.
EDGE have been commissioned to take on half of the new development’s scope, totaling 1.8 million m2 of gross floor area. This includes 3 hotels, cultural facilities, residential, offices, retail and mixed use.