The Tadawul-listed Emaar - The Economic City is developing King Abdullah Economic City (KAEC), the region’s largest-of-its-kind real estate project in Saudi Arabia. The 181 km 2 development on the Red Sea coast, energises the economy through diverse components including a port, industrial zone, and residential projects. The focal point of the coastal strip is called the Coastal Towers. Emaar - The Economic City appointed EDGE to design five towers ranging from G+25 to G+60 in height.
The ground plane of the hotel consists of pools, planters, and terraces which break the surface up. It provides a connection between the street and sea level, providing sea views deep into the site and creating private corners for relaxation.
The design provides a social venue by mixing of different offices, retail and hospitality spaces all in one space with special attention and consideration given to external and internal Spaces adjoining the street forming an extension of the public realm that is suitable for commercial tenants seeking a high exposure and foot traffic.
Located in Business Bay by the Dubai Water Canal, the hotel consists of 295-key with a coffee shop, restaurant, lounge, lobby, pool and the gym that over looks the canal. The aim was to create a landmark in the area which would celebrate both the elegance of the architecture and the simplicity of the interiors.
Holiday Inn Business Bay Hotel and Residential Apartments are designed to be cost-conscious yet stand out from the surrounding buildings. An odd corner condition and planning restrictions led to a radial grid being optimal for the hotel. The residential tower is less complex, but its outward appearance maintains the same language as the hotel.
Located in an emerging neighborhood, the hotel apartment consists of a coffee shop, restaurant, lounge, lobby, pool and the gym. The aim was to add character to the apartments by injecting a sense of warmth into an industrial context.
Large multi-use podium comprising of food and beverage outlets, a wedding banquet hall, fitness centre and two separate 3-Star hotel towers consisting of 120-key, 450-key, 17 and 30-Storey high. Hotel location on the periphery of the promontory provides highly desired and sought after views of the Arabian Gulf.
The design of the entire restaurant is rooted in Thai street tradition with modern flourishes. Pad Thai is the essence of Thai street food. This connection to the streets is visible throughout the restaurant. To bring the street inside, pavers resembling an old road will be used on the ground floor, entering the interior slightly past the door, bringing the outside in.
The design has been developed in conjunction with ADNEC to serve and support the growing exhibition community and businesses. The creation of pedestrian friendly areas, inspired by the spaces found in New York, together with a desire to create a true visitor destination can be best exemplified by the creation of a 35,000m2 outdoor exhibition plaza area.