1/JBR as viewed from the adjacent Ritz-Carlton Hotel at JBR. Elegant and slender, it has an aspect ratio of 1:12. Completed by DCC, the project’s Main Contractor and designed and supervised to completion by EDGE in February 2020, it stands tall on the JBR Beachfront and is a landmark in Dubai.
It is understood by some, that a project’s success depends on a strong pre-concept, or at latest, concept stage. Making the wrong big moves early in the design process can quickly result in a project which underperforms or fails entirely.
1/JBR will stand apart from the overwhelming majority of today’s multi-unit buildings. The uniqueness of the scheme comes from the fact that in the lower two thirds of the building, each elevator lobby will be shared by only two neighbours per floor.
EDGE have been commissioned to take on half of the new development’s scope, totaling 1.8 million m2 of gross floor area. This includes 3 hotels, cultural facilities, residential, offices, retail and mixed use.