It is understood by some, that a project’s success depends on a strong pre-concept, or at latest, concept stage. Making the wrong big moves early in the design process can quickly result in a project which underperforms or fails entirely.
Ivar Krasinski, Design DirectorFor The 1/JBR design, we used BIM, which itself is not that unusual anymore. What is crucial is the way BIM is implemented in the process of design.